On the 30th of April 2018, Villiger opened a new Brazilian factory called “ Villiger do Brasil”, run by Matthes Bialkowski, the factory’s director of operations.
Located in Feira de Santana, the second largest city in the eastern state of Bahia, and over 7,500 square-foot, this factory emplys 30 rollers, though its capacity oes up to 50. Those rollers will be responsible of the rolling and bunching, which is not common between other rollers of different factories as those two jobs are split between different people.
“Villager do Brasil” will produce around 3,000 Cigars daily made entirely of Brazillian Tobacco – which includes brands such as Celebration, Corrida and the famous brand in USA the San’ Doro Maduro.
“Brazilian tobacco holds a special place in my heart,” said Heinrich Villiger, the company’s chairman, in a press release. “My grandparents saw the value in Brazilian tobacco when they began Villiger Cigars as very small operation in 1888, and we have continued the tradition of using this very special tobacco in many of our brands. We feel that the hard working and passionate team at Villiger do Brasil will help us increase the awareness of Brazilian tobacco worldwide.”
This is not the company’s first appearance in Brazil. Importing Brazilian tobacco since 1888, they established their first subsiadary in 1979 called “Charutos Tobajara Limitada – named after the Tobajara tribe, an Indian tribe in the Amazon region that grows tobaccos.